Social media has become an indispensable component of any modern marketing strategy. Platforms like Facebook, Instagram, and Twitter provide unparalleled opportunities to increase brand awareness, engage with your audience, drive website traffic, and convert followers into customers.
But as social media grows more complex with changing algorithms, new features, and expanding options for organic content and paid advertising, many brands struggle to come up with fresh content ideas and effectively manage their social profiles in-house.
That’s where partnering with a social media agency comes in!
In this in-depth blog post, we’ll explore:
So, what does a social media marketing agency do? Let’s dive in!
Well, what does social media marketing do? I must say a social media agency becomes your dedicated social team, handling everything from high-level strategy to daily management and reporting. While agency services vary, most provide a comprehensive suite that includes:
Develop an overarching social media strategy aligned with your specific business goals, target audience, and resources. This provides a well-established roadmap for your strategy and efforts.
Conducting audience research and social media platform analysis to inform strategies and optimize your approach for each platform.
Creating social content strategies and plans to establish effective posting calendars and cadences.
Setting clear objectives and KPIs for each platform like growing brand awareness on Instagram or generating leads from LinkedIn.
Robust strategy development is the foundation for impactful social media work. Agencies devote the time needed for thoughtful planning most brands struggle to do sufficiently in-house while handling their other core operations.
Producing compelling, professionally designed social content across the different formats needed, including short-form posts, long-form articles and videos, graphics, Stories, Reels, carousels, and more.
Ensuring all content aligns seamlessly with your desired branding, tone, voice, and style for cohesive social channels.
Optimizing content for each unique platform – for instance, creating square 1:1 images for Instagram and short concise captions for Twitter.
Expanding your variety of content to keep social channels fresh versus repeatedly posting similar updates in-house.
Content creation is where many brands fall short. Agencies have expansive creative capabilities to develop unique content for your brand on an ongoing basis.
Consistently posting your curated content in a strategic, optimized way based on audience insights.
Monitoring social conversations about your brand and industry to engage your community and respond to comments, questions, and messages.
Identifying opportunities for outreach, partnerships, influencer collaborations, and community building.
Representing your brand’s perspective in social spaces through a thoughtful, professional approach.
This ongoing community management ensures your social channels remain active, engaging, and connected with current and potential customers.
Developing, optimizing, and managing paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, Pinterest, and more to expand reach.
Applying advanced targeting capabilities most brands don’t have access to in-house to hone your ideal audience.
Converting social followers into leads and customers using tactical ads focused on promotions, offers, and gated content.
Providing trafficking, testing, pacing, and performance analysis expertise.
Targeted paid ads applied at strategic times provide high ROI. Agencies know how to make the most of advertising capabilities.
Monitoring audience demographics, behaviors, content resonation, and campaign performance through platform analytics.
Conducting competitive audits and broader social listening to analyze brand sentiment and industry trends.
Providing actionable, insightful reporting to inform your ongoing social strategy and efforts.
Ongoing optimization requires in-depth monitoring that most brands can’t dedicate time to internally. Agencies fill this analytics gap.
By partnering with a social media agency, you gain access to an entire dedicated team with specialized expertise across all these key services. No more scrambling to handle everything in-house!
Very few brands can effectively manage every aspect of social media completely in-house while also focusing on their core business. Partnering with a social media agency provides significant benefits:
Agencies expand their presence across social channels through strategic posting, social ads, and partnerships. This widens your audience reach tremendously.
Tactical posting and link promotion in social content drive qualified site traffic from highly engaged followers.
From responding to comments to fostering influencer relationships, agencies nurture connections with your community.
Ads, lead gen offers, and shoppable posts help convert existing social followers into customers.
Agencies dedicate time to staying current as platforms rapidly evolve so you don’t have to.
Delegating social media legwork to experts allows you to focus energy on what you do best in your business.
Agencies develop diverse content and creative concepts you may never have conceived of in-house.
Agencies create hyper-targeted campaigns aligned with your goals using their consumer data and tools.
Third-party agencies provide fully objective analytics, benchmarking data, and reporting.
Outsourcing the heavy workload of content, community management, ads, and reporting saves countless internal hours.
While many brands consider giant nationwide social media agencies, I always recommend partnering with a local agency based right in your community whenever possible.
Local social media agencies provide personalized service and possess specific insights into your target local market that no national agency can match.
An agency embedded in your community understands your market’s nuances, trends, influencers, partners, and audience preferences, unlike a one-size-fits-all national approach.
They can develop campaigns laser-targeted to resonate in your backyard vs. generic content aimed at a broad populace.
Local agencies typically have existing relationships with vendors, partners, influencers, and organizations in your area to activate.
Great agencies champion local brands and want to see you succeed. Shared community pride drives them to deliver amazing work.
You can easily meet in person, communicate your needs, and get questions answered quickly with a local partner.
Local teams focus solely on you vs. juggling 500 clients. They tailor everything to match your brand and objectives.
Many local agencies belong to national agency networks, gaining research, training, and support while delivering customized local execution.
Social media provides unmatched opportunities for brands to engage local audiences, raise awareness, drive website traffic, and build loyalty. However, excelling requires extensive time, diverse skills and content, strategic community management, and advertising capabilities.
Partnering with the right social media agency alleviates that burden so you can focus on business growth while activating social channels that attract and convert your perfect local customers.
I love collaborating with local organizations to build social media strategies tailored specifically for Charlotte audiences. If you’re looking for a local agency partner to help expand your social presence and amplify your impact locally, we’re always happy to chat about social media marketing charlotte services! Feel free to reach out if you want to explore how a targeted social approach can benefit your organization right here in Charlotte.